Alysia Ross, Director, Insights and Planning, Coke Florida

 

Alysia Ross

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Transcript

This is a transcript from The Floridaville podcast.  This transcript was created using artificial intelligence so it may not be an accurate account of what was recorded.

Rosanna Catalano  00:08

This is the Floridaville get to know the people behind the Florida names you know, I'm Rosanna Catalano, your host. On this episode we get to know Alicia Ross, Director of insights and planning at Coke, Florida. She's a passionate omni channel marketer. We are video streaming today's episode remotely. I'm in my home office in Tallahassee, and Alicia speaking with us from her home. Welcome to the show.

 

00:33

Thank you. Thank

 

Rosanna Catalano  00:33

you for having me. Everyone in our audience is familiar with Coca Cola and all the beverages that they sell. But our audience may not be familiar with Coke, Florida. Can you tell us about the company? Absolutely.

 

Alysia Ross  00:47

So Coke, Florida is one of 68 different bottlers that are independently owned privately held companies. Not at all owned by the Coca Cola company. Now you know, the Coca Cola company as the owner of our brands. And as the creator of Superbowl commercials and big time ad campaigns. What the bottlers do all across the country is we make the products we bottle the product, we deliver the product and we market the product in our own territory. So Coke, Florida is one of the largest companies in Florida. We're the largest minority owned business in Florida. We've got about 5000 employees. And we make all the Coca Cola product and most of the Coca Cola products in our plants throughout the state. And we deliver them to grocery stores and convenience stores and restaurants and Disneyworld and Zoos and Aquariums and beaches and all the wonderful places across the state. We're actually the third largest bottler in the system. And we're also one of the newest, we've only been around for about five years. And we are working every day to, you know, make ourselves part of the community and make our brands and our team relevant in the communities that we serve.

 

Rosanna Catalano  02:02

I am a huge fan of Coca Cola, they helped put me through college, I am a Coca Cola scholarship winner of I'm not even going to say what class but they call us Coke Classic. I'll just say that. So I'm a huge fan of coke. Can you tell us what the insights and planning division that you're in charge of does? Yeah.

 

Alysia Ross  02:23

So we are part of the marketing team. And if you think about any kind of marketing efforts, the goal of marketing is to make people aware of your brands, and get people to buy them. Well. The Coca Cola company out of Atlanta is really in charge of making people aware of the brands. And look, everybody knows, like you said everybody knows what Coca Cola is everybody has had a coke. So our work is easy, right? It's not so much about telling people about the great taste of coke or when to drink Coke. But it's more there's there's so many other brands in the portfolio, we make something like 600 different brands at different times in the years. So it may be about iced tea, maybe about waters or our enhanced orders or brand new products that we are bringing to the market. So what we do and insights and planning, we are planning to activate our brands across the path to purchase. So if you think about the way it used to be, you would make yourself a list, you go to the store and buy the products, maybe you buy a few impulse items, and then you come home, eat the products and do it all again. And if you think about where we are now, you can shop anytime, anywhere, the path to purchase is no longer straight. It's no longer about before, during and after the shop. Like I said you can get a text and suddenly your art your online buying something you had no intention to buy when you woke up that morning. So my job is to figure out the why. Why do people behave the way that they do? Why do people in South Florida like certain brands and people in North Florida like other brands? What motivates someone to buy a certain package size? Are they entertaining? Are they in their car driving? Are they going to the beach, so it's a lot of the data and the analytics side for me is super exciting. I'm a giant data nerd. So for me to know that kind of behind the scenes information of what motivates people to do things. Is is really what gets me up in the morning. The other side of what I do is I work with a team of folks in shopper marketing who are activating those insights. So half of my team is providing the data providing the research the other half of the team is is really acting on that information to help sell our brands across the state.

 

Rosanna Catalano  04:43

Can I ask which is your most popular beverage in Florida? As a whole obviously,

 

Alysia Ross  04:50

it is different by region as a whole is coke classic red Coke is is by far but you know in the Spring Hill area is caffeine free coke in Miami it's Coke Zero in Daytona it might be Cherry Coke. So it really, it really, it's always based Coke is always our most popular best selling. But there's variance across the state based on demographics based on psychographics. based on you know, are you in the middle of the state are you went by the beach so it's it's, it's always cold. But there's some nuances to

 

Rosanna Catalano  05:25

Coca Cola so good with a glass of ice, pizza.

 

Alysia Ross  05:30

That's part of it too, right? That's, that's something that we're working on too. That's fairly intuitive what you said and I think everyone's got a memory of, or a feeling of I have to have a coke with pizza, or I have to have for me growing up. It was my mom would make dinner a special dinner every Saturday night. And I had to have a Coke with it. I had to it was part of it to this day, all these years later, not many that many years. But these leaders later, I have to have a coke when I eat, you know, tuna fish on a bagel? just is what it is.

 

Rosanna Catalano  06:03

Exactly. So now that we've talked about your current role, let's go back to the beginning of your story and tell me where you grew up and where you went to college.

 

Alysia Ross  06:11

So I grew up. I'm from New York, and I grew up on Long Island, and born in Queens and moved to Long Island when I was growing up and live there my whole life and what I should say, they live there for as I grew up, went to college in upstate New York at SUNY at a state university in Oneonta, a very small town, one main street, and two colleges, believe it or not, so you can imagine the kinds of stores that were on that street were very much targeted to the college set. So spent four years in upstate New York, came back and my first job out of school was working for the Bronx Zoo. It was my dream job, I've done an internship. And I basically stalked the folks at the zoo until they had an open, they had an opening, I was the one that that was lucky enough to get the job. And I was there for about six years. I've always been in marketing my whole career, about 27 years now. And different kinds of marketing on nonprofit when I was at the zoo on the client side on the agency side is so for me, where I've really focused the last probably 1520 years is on shopper marketing. And it's all about that nuance about again, the different experiences, the different motivations, and different behaviors. You know, if I think of myself when I go to Publix, I'm in one mindset when I'm in target. And I'd be in a completely different mindset open to different kinds of experiences, different kinds of offers, and different kinds of products versus when I'm just going grocery shopping and you know, looking to get in and out as fast as possible. So it's that that's always been so fascinating to me, and just how one person can have all these different parts of themselves and shop differently and be open to different messaging, depending on where they are and who they're with time of day. And there's so many different factors

 

07:57

that goes into

 

Rosanna Catalano  07:58

it. I haven't thought of that. But you're right. I am a I have a different shopping list when I am going to my grocery store, Publix. I have a different shopping list when I'm going to the pharmacy, different shopping list when I'm headed to target. Absolutely, you're correct. Well, let's take a quick commercial break and we come back I want to talk to you a little more about your early career. At rocket ship consultants, our mission is to take your organization to the next level. Our team develops strategic communication plans that help entrepreneurs, corporations, associations and individuals reach new heights. Our consulting team is made up of attorneys with additional experience in journalism, public relations, politics, broadcasting and advocacy. Let us help you take that dream you have or a podcast or video show and make it into a reality. We can create networking opportunities, educational forums, and interactive conferences to spread your message. Let our team provide you with fresh ideas and inspiration. rocket ship consultants offers a variety of services. So check out our website at rocket ship consultants calm, take off with rocket ship consultants and launch your organization with us. Welcome back to the Florida Ville on this episode we're speaking to Alicia Ross, the director of insights and planning for coop Florida. Now, before the break, we talked about your first job being at the Bronx Zoo. What do you consider a valuable lesson you learned at that job?

 

Alysia Ross  09:38

You know, there was so so many. I think one of them for me was just learning how to work with all different kinds of people. I grew up, you know, growing up on Long Island growing going to a state school in New York. I've met a lot of the same kind of people and working in the Bronx was a very interesting experience for me because I learned about the value of teams and the value of Diversity, and how so many, I think the thing that I've been most takeaways have so many different kinds of people, meaning animal keepers, scientists, veterinarians, janitorial staff, marketing, guest relations, think about how many different kinds of jobs there are in an organization really work together to achieve a common goal, whether that's, you know, helping, helping an animal or publicizing an event, just the the, the power of that communication and collaboration, I think is probably the lesson that after six years, especially so early in my 20s, having a job like that was something that that that I learned there that I took with me for the rest of the rest of my career.

 

Rosanna Catalano  10:47

So you talked about how you work in various marketing positions, and take us with you a little bit after the Brock zoo. Where did you work? And what were some of the significant positions you held, and if you can share with our audience, how you ended up in those organizations and the type of work that you did?

 

Alysia Ross  11:06

Sure, you know, leaving the zoo and I did was a decision I regret, because I was in my 20s. And I lived in a tiny little studio apartment, and I wanted more. And being there for six years as someone who started when they were 22 years old, I was always the youngest, I was always the most the person with the least experience, but with the most passion. And I had so much passion for the work that we did. And just being in that environment. My office was across from the sea lion pool. You know, it's you know where that is, right. You're, you know, you've been there too. So I went from there and I decided it was time to go, I needed to, to, I wanted my career to flourish. I wanted to move up, I wanted to make more money. And I left there to work in an office park in Mahwah, New Jersey. And the difference was dramatic. Because while

 

11:59

the work

 

Alysia Ross  12:00

was completely different, it was you know, working for a nonprofit and working for a company that was very much for profit that worked with giant companies like like m&m, Mars, and, and Hewlett Packard at the time of big, big, big clients. I was an assistant account executive. And I started at the very, very bottom, and but learned invaluable lessons about the agency world, but I never ever would have learned if I stayed on the client on the nonprofit side. So while I'll always To this day, miss the zoo and miss the environment that I was in there, I will forever be grateful for the experience that I had, and and have gotten to now at Coke, Florida, and I know I skipped about 20 years ago, I'll go back. But now I'm getting to have those experiences again, and working with, you know, the Zoos and Aquariums here and Disney here.

 

Alysia Ross  12:50

So it all kind of comes full circle. But I was on the agency side there, I stayed on the agency side for the next about seven or eight years at two different agencies just again, focused on national promotions. And you know, at a very junior level, it was just all great learning, getting exposure to the creative side of the business, the production side, the financial side of the business, just I was one of those people that wanted to touch and feel everything. So while I stayed on the account side, I I definitely got to dabble in a lot of different projects that cross that went across the agencies. And from there I was unfortunately laid off. It was 1999. And you remember troublesome times in our country and 99 and I was laid off. And I just started applying for pretty much anything in the New York area that that looked appropriate for me. And I saw a role at PepsiCo that was focused on Travel and Leisure, and all the kinds of accounts that I loved from Zoos and Aquariums to casinos and hotels and theme parks. And it was a role in the Food Service Group. And it was customer marketing. And I got the job and stayed in PepsiCo foodservice for 10 years in a variety of roles from new business to customer management, but always stated food service and my gosh, I learned so much not just about the beverage industry. But it was the first time I was on the client side in a major corporate environment for a global, you know, a global company like PepsiCo. And during that time, it wasn't just about working on beverages it was when they had that whole power of one idea and one account would work across all different facets of the business, from chips, to oatmeal to juices. And it was an incredible experience. And it's really where I fell in love with data. And and not not so much numbers, but data and insights. Because back in the early 2000s we were cutting and cutting our own data and pulling our own data where there was not an insights group to work with where there are there is now obviously so I spent 10 years there was unfortunately laid off from there and still bitter about that. And from there went to the back to the agency side, where I came in in a much more senior position and was a group director across lots of different businesses. And bringing my insights knowledge that I have gleaned from PepsiCo was really able to add a depth set, perhaps what we hadn't had before, on the agency side of that agency. So I was there for six years and approached to become the lead the director of shopper marketing for Dannon yogurt. Super excited about that this was the job that I had wanted to be the lead of North American shopper marketing group on the client side for a company goal and again, another global company like Denon, and unfortunately, shortly thereafter, I, the company merged with a company called White wave out in Colorado. And unfortunately, after two years, my whole team was completely wiped out, laid off again, and was just devastated. absolutely devastated. Because this was at the time such a dream job. And I would never have left the of course, hindsight is 2020. Right. But the whole one door closes. The other opens idea, of course came to be and I was I was laid off and it months had gone by and I had interviews, but nothing gets stuck. And I remember saying to my children, I think we have to look outside of New York, I think we have to figure out if there's anything for us outside in my outside of this new york metro area. We were living in Connecticut at the time my kids were born there. I lived there for about 20 over 20 years. But I needed to open my I knew that I needed to open my eyes and see what else was out there. And when I kind of had that mindset that I was going to be open to experiences outside of the where I lived my whole life. That week, co Florida found me on LinkedIn, and invited me to interview for this role. And I kind of said, Oh, I know all New Yorkers are supposed to end up in Florida. But this is not where I had seen my life going at the time. So you know, we kind of said, Oh, sure, be fun. We could go to Disney all the time. We could go to the beach all the time.

 

17:19

Sure, sure.

 

Alysia Ross  17:20

I never thought I would get it. But I got it. And I remember saying to my kids, when I was getting when I was getting close, I mean, I they'd already brought me down for the interviews. They were giving me advice on where to look for houses. And I remember saying to my kids who were 13 and 15 at the time, I think this is kind of kind of going to happen. And then it became real. Before it was kind of fun. And sure we could go play at the beach. And all of a sudden we were leaving, and leaving everything they had known my my family who was based there, their dad who was based there, and and we left and I got the job, I found out that I had gotten the job Christmas Eve day. And tomorrow will be two years that we left. So we had exactly four weeks to pack up our whole lives. And get it all into boxes find a place to live get the kids in school, and my son and I and two dogs and two cats drove to Florida, over three days. And my daughter followed shortly thereafter, she she had to finish up some things at her school and then she came down.

 

Rosanna Catalano  18:32

And here we are. Amazing. We're glad you're here.

 

Alysia Ross  18:38

Thank you. Sunshine State. Yes, thank you.

 

Rosanna Catalano  18:41

Everyone has had to make some changes during this pandemic. What are some obstacles and solutions you and your team have tackled during COVID?

 

Alysia Ross  18:50

Quite a shift in mindset. So being that the Coca Cola company in Atlanta, really, as I mentioned before, was responsible for more brand awareness. And I won't say more sophisticated marketing, but their marketing was at a much higher level on TV, digital, etc. The bottle or marketing really lived. At least our marketing at Coke, Florida lived in the store. And only in the store point of sale paper, paper coupons, static clings and that was the only kind of marketing that coke Florida did. Now, one of the reasons they brought me on board was because they knew there was more right? We knew that they knew that the digital space was exploding. They knew that there were other ways to talk to shoppers, but that was one of my objectives coming in. Well, this pandemic obviously was kind of the kick that we needed to extend our messaging outside of the store because nobody was going to the store. And while we spent the majority of all of our marketing dollars on POS we had to shift and spend it So that we could talk to shoppers when they were home. And so we dramatically switched our marketing and adjusted our marketing plan to embrace digital marketing.

 

20:11

We had

 

Alysia Ross  20:12

a lot, so much of what we did in Florida was experiential. We had, you may have seen the coat caravan that traveled around for the holidays with our polar bears and Santa and wonder we created this wonderful experience all over the state. Clearly, we couldn't do that. We had a summer tour, we had a fall tour with that toward colleges. So all of that face to face. experiential work sucked. So we had to figure out well, how can we still sample? Well, of course, this digital sampling, how can we, you know, we started embracing targeted marketing. Now you may say, this is not a new idea. Everybody's been doing this for many, many years. We weren't, we were not right or wrong, just weren't. Everything that we were doing, like I said, was based in the store. So So the biggest adjustment, I want to say adjustment, the progress that we've made in the last year, to become much more sophisticated marketers, we've brought on a variety of third party partners that have helped us and I'm not even just talking about agency, but more so vendors who know the space a heck of a lot better than we did, who really helped us and guided us to, to create the right kind of messaging to reach the right shopper at the right time with the right message to have it really make a difference.

 

Rosanna Catalano  21:32

Incredible. I did not realize that with the digital space. Yeah, yeah. When you aren't working, which it sounds like there's you focus and work a lot aren't working, what do you do in your spare time.

 

Alysia Ross  21:47

I know that my kids are older, I have a 15 year old and a 17 year old. Shockingly, they don't want to hang out with me a lot as often as they used to. So I spend a ton of time on my garden. And I'm I'm actually going this year for my it's kind of a soft degree in landscape architecture. Because it's what I love, I love to be outside, back living in the northeast, I'd love to garden barefoot, I've learned that you don't do that here because of the critters in the soil. learn that the hard way, fire ants, not fun. But you know, for me, like I said, gardening the same way for so long. It's been an incredible challenge to learn how to garden in Florida. So that's what I do. I spend a lot of time at the beach, I've made some new friends. And and I just I just love being outside the fact that you could be outside here all year long, you know, we've just had a cold snap and wasn't cold to me. It felt great. Even though I saw plenty of people walking around with mittens on and it's it's feels 1650s 60s and 50s is still warm to me in the winter. So I just love being outside and I and I love my plants, and I love my pets, and most of the time, and I cherish the time that my kids want to do want to spend with me. and spending time just really spending time all together.

 

Rosanna Catalano  23:11

Now you've spent a large part of your career working in marketing, what advice do you have for business owners trying to market their business?

 

Alysia Ross  23:21

I think the best advice I could give would be to focus on who you're trying to reach, and what you want them to do. Because the biggest mistake I think marketers, especially small business marketers make is putting out their message everywhere, to anyone who will listen.

 

23:39

But there's a lot

 

Alysia Ross  23:40

of waste there. Because not everybody is interested in your business or what you sell or the way that you sell it. If you have a niche product. Think about who it is that you're trying to market to and figure out ways to get to them. What do you what else do they enjoy doing? What else are they How are they enjoying your product? Where are they and that's where you need to be it you need to be where the shopper is, and whether that's sampling your products or whether it's simply advertising to them in a way that makes sense through whether it's targeted digital or whether it's and there's there's so many whether it's social, there's so many different ways to and inexpensive ways surprisingly, then you can speak directly to your shoppers and not waste the market the monies that you have on a message that will resonate.

 

Rosanna Catalano  24:30

What are some of the upcoming projects you are focused on at Coke, Florida.

 

Alysia Ross  24:35

Right now the two biggest projects we have that I'm that I'm kind of obsessed with. One is figuring out how to commercialize the whole portfolio and what I mean by that is and you said it earlier you know is Coke is the number one brand. But we have so many other brands and so many other brands that do different things. For example, we have functional beverages that are with our partners Body Armor. And they make you know, there's a coconut based sport drink that they have that really rivals Gatorade is much healthier than Gatorade, but it's very quiet brand and they're just starting to make their way. We have products like,

 

25:12

like Aha,

 

Alysia Ross  25:15

as I enjoy, which is a new brand on the market, which is, which is, you know, a sparkling seltzer water, that's with 0% juice, but with other natural flavors. I'm not trying to do a commercial here. But what I'm saying is there's so many different kinds of products that we have. It's not just about coke. And I think, you know, when we come up against people who, you know, talk about Cogan in negative way, and that from a health and wellness perspective, we have just as many brands, on our still side still meaning no models that are healthy, and that are good for you. And, and can be enjoyed in a variety of occasions. And so I think, you know, figuring out ways to leverage the whole portfolio again, to the right shoppers at the right time, we've we've worked on a segmentation strategy for Florida. And we know that like we said before, what's going to resonate in Spring Hill will not resonate in Jacksonville, nor in Miami, nor in Tampa. So we're really what we're what I'm super focused on right now is making sure that we have the right brands in the right stores in the right package sizes to accommodate people and what they need. So if you live in an urban environment,

 

26:26

chances

 

Alysia Ross  26:26

are you don't want a 24 pack of cans, there's no place to put them. And you certainly don't want to carry them home, maybe if you're on you know, using public transportation. So all those little nuances go into play. And the other part that I'm working on is we have if you think about the year and the different occasions of the year, we call them pillars, right, whether that's holiday or back to school or summertime, so right now we're planning for summer, and we are figuring out our strategy, we're going to pay a lot of pay a lot of attention to our military this summer, you know Florida has is the third has the third largest population of military personnel, whether that's active duty or veterans and military families in the country, third largest population. So we need to honor them and we need to make sure that they know that they're appreciated and know that their service is a part of everyday life here

 

27:23

in Florida.

 

Alysia Ross  27:24

So we're focusing there we're Of course focusing on grilling, we're focusing on how that looks to our Hispanic shoppers and and also being very involved in multicultural marketing knowing that, especially in Florida, one size does not fit all, our Hispanic population is beautifully diverse, Cuban and Puerto Rican and Venezuelan I mean, we are we've got everybody here. And so you know, showing while Coca Cola North America, we might create a Hispanic focus program that has tacos on the point of sale. Not going to work in Florida, because our population is not primarily Mexican. And not that only Mexicans eat tacos, but you know what I'm saying we need to make sure that we've got again the right the right signage, the right brands in the right place for the right shoppers. So those are the two biggest projects that I'm kind of obsessed with right now.

 

Rosanna Catalano  28:21

Well, we'd like to end our show with a little fun by asking all our guests the same seven questions. Okay, what would people be surprised to know about you

 

Alysia Ross  28:30

said I majored in theater I'm a big theater nerd and I up until I moved out in Connecticut I was very involved in community theater growing up I was always involved in I tried Broadway didn't didn't work which is why I'm in marketing I guess. But yeah, I have a used to be quite a dancer and singer and, and be very involved in the theater.

 

Rosanna Catalano  28:52

You know, you can have your debut here right now. When you have guests in town, where is your favorite place to take them

 

Alysia Ross  29:03

to places of course Disney World because now I kind of know my way around and can be a bit of a tour guide. But the other place is a little town in Clearwater called Pass-a-grille. And I just love his love the vibe there. I love the restaurants and the beach and the shell collecting and there's a dog beach. So I just I got introduced to it when I first moved here and I just love going back to that area.

 

Rosanna Catalano  29:28

It's a great place. So what is the name of a book you recently read that you could not put down or the name of a show you enjoy binge watching?

 

29:37

Okay, I'll go for the show.

 

Alysia Ross  29:39

I am a huge Outlander fan. And I've read all the books and I bought all the chat groups and and all the Facebook groups. So I can watch the Outlander series over and over again read the books over and over again. I also on the advice of one of these groups watched bridgerton I binge that one it's not nearly as good as Outlander. But it was it'll do while outlanders is the night we were waiting for the next season. From a books perspective, you know, it's funny, I was an avid audiobook listener because I had a very long commute and always have had a very long commute. Now I'm not commuting, so I miss my audiobooks. But the last audio book that I read was where the crawdads sing, and boy I could not put that down and listen to it quite a few times. I like historical fiction and which is why I like Outlander but that's those those the shows and of course, if I may say Shitt's Creek, it also one of my I just, I just discovered that show and totally binge watch all the seasons. So that was another good one.

 

Rosanna Catalano  30:44

I loved Outlander. And I've enjoyed Shitt's Creek so much so great shows now, close family and friends, what are you best known for?

 

Alysia Ross  30:57

Think I'm best known for its good and bad at being incredibly honest and straightforward. As my 15 year old daughter has said, you don't have to be so honest all the time. So it's not that I don't have a filter. I just think that if you're asking me for my opinion, I'm going to give it to you. If you wanted me to lie, I tell me you want me to go by. But I think I think that being being pretty straightforward kind of girl is probably what I'm best known for and being I would like to think I'm generous, and kind. But that's it. And I think my I'm a very sarcastic sense of humor growing up in New York probably embedded that in me, but I think I like to I like to make people laugh. I like to make people happy. And and I think those are some of the ways I try to do that. Maybe not by being honest. But

 

Rosanna Catalano  31:45

if you have a nickname Who gave it to you,

 

Alysia Ross  31:50

my best friend from college called me Lyly Bean just is the best.

 

Rosanna Catalano  31:56

We won't ask about that. If you knew you could not fail, what would you attempt?

 

Alysia Ross  32:04

If I knew I could not fail, I would go back to theater. And I would attempt to Well, I was going to say be the dancer and I am a little past that now. I realize in my head, I still can rock all those great 80s moves, but not really in real life anymore. So but I think I would get involved in the theater, probably marketing, because that's what I know. But that's that's what I would want to be involved in the theater industry again.

 

Rosanna Catalano  32:35

What are the top three things you love about living in Florida?

 

Alysia Ross  32:41

The top three things I love about living in Florida is that I can grow vegetables all year round, that I could and will again go to Disney whenever I want. And that the beach is never far away. Whether it's our beaches, whether it's the bay, whether it's the goal for I want to go across the state to the ocean. That's something I couldn't you know, in Connecticut in New York, yes, the beach was there, but not like the Gulf, the Gulf, the Gulf is really just take takes my breath away sometimes.

 

Rosanna Catalano  33:14

It's really beautiful. I grew up on the east coast of Florida. And now as I'm older, you know, it's closer the Gulf side, and it really just surprised me. Yeah,

 

Alysia Ross  33:30

it's beautiful. And, um, and you can swim in it and it's not ice cold. So that's what I love about the goal.

 

Rosanna Catalano  33:40

Well, this has been an absolute pleasure speaking with you today and I appreciate your time.

 

33:45

Thank you. Thank you for having me. It's great fun.

 

Rosanna Catalano  33:49

Be sure to subscribe to our podcast channel on YouTube and all your favorite podcast listening platforms. Follow us on Facebook, Instagram, Twitter, and visit our website to see some extras on Alysia and get her contact information. Our audio editor for this podcast episode is Joy Tootle of Rocket Ship consultants. If you're interested in starting a live stream or podcast contact joy@rocketship consultants.com.  Thanks for listening.