Jared Graybeal, Founder, Superfit Foods



Photo of Jared Graybeal taken during our interview.



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Superfit Foods

E3 Marketing

Transcript

This is a transcript from The Floridaville podcast.  This transcript was created using artificial intelligence so it may not be an accurate account of what was recorded.

00:15

[Music]

 

00:30 Rosanna Catalano

This is The Floridaville Get to know the people behind the Florida names you

Know.  I'm your host Rosanna Catalano.  On this episode we get to know Jared

Graybeal an entrepreneur from the First Coast of Florida.  Jared owns and operates a meal prep company and a business consulting and marketing agency he also has a successful podcast and is considered a leader in fitness we learn how he balances his physical health with his professional responsibilities we are excited to be recording today's episode on live video stream to the Floridaville page on Facebook and the Floridaville channel on YouTube.  I'm in my home office in Tallahassee Florida and Jared is speaking with us remotely from his home in Neptune Beach. Welcome to the show.

 

01:16 Jared Graybeal

Thanks for having me.

 

01:20 Rosanna Catalano

It looks like you are well on your way to creating a fitness Empire can you tell

our audience about your meal prep company Superfit foods.

 

01:31 Jared Graybeal

Yeah, thanks for the compliment. Superfit Foods is a fully customizable subscription based on your prep company we're based out of Northeast Florida but we shift nationwide and we deliver locally throughout all of Northeast Florida and we have 24 we call pickup locations in the Northeast Florida area so what makes us special is that just sort of dog food and baby food we literally make it all.

 

01:55 Rosanna Catalano

That’s fantastic. I noticed on your website you talked about eating clean can you explain to our viewers what that is?

 

02:03 Jared Graybeal

Yeah, I guess that's a great question and I could give you a really long-winded answer but I'll give you the shorter one in diet culture healthy seems black and white right like

healthy as a salad or it's not and so eating clean is really relative to your goals your lifestyle and your circumstances based off of like you know things that you might be sensitive or allergic to really what it means is Korea balance in your life so you can have a high quality of life but you can also enjoy the food you eat as well.

 

02:33 Rosanna Catalano

So how did you get the idea for Superfit foods?

 

02:40 Jared Graybeal

Great question. I'm, you know, I spent the last 12 years in the fitness industry. I

knew it from 18 years old that I wanted to be, really a personal trainer to be specific and as I pursued that role. I got a job doing sales and then I got promoted to management and then became a GM within a year.  I was 19-20 years old. I was a GM of LA Fitness and I did that for the next four years and I knew that I didn't want to be a part of a large health club chain that I mean I think people are designed for that, but that wasn't for me. I wanted to be a part of people's results. I wanted to have a tangible make it make a difference in an organization that I can measure. I've always been an entrepreneur at heart so I left that. Ended up doing personal training individually and I was really happy and relatively successful and as I was training at a Gold's Gym in Lakeland, Florida, where I'm originally from, I met a guy named Frank and he approached me about opening a gym and I had previously attempted to do so which I failed at it and so that's a whole different story.  The investor backed out.  Kind of a God thing.  But so Frank said well what about a meal prep company you know that seems to be kind of a popular thing in major city and this is again this is February of 2015 so I said you know I could start that. I'm a nutrition specialist. I was a bodybuilder at the time. I hated cooking but I loved eating healthy and I loved watching my clients transform for the ones that decided to change their eating habits. So I knew it was something that we could sell.  We started very green like we didn't know what we were doing at all and so Frank right away took a position as sort of a silent partner and I was the active CEO and that's the inspiration for it really.  It wasn't my idea.  It was Frank because he saw a business opportunity and then I pursued it because I saw an opportunity to become fulfilled in a career to help people and make a difference.

 

04:43 Rosanna Catalano

What are some of the big changes you've seen in your company in the last five years?

 

04:48 Jared Graybeal

I guess.  It's five years now. Business. Oh man. We've seen countless dramatic  changes.  Again, I didn't have any restaurant experience when we started Superfit

food and in its essence we're a restaurant on wheels. So I've experienced personally dramatic changes. I've seen so much changes within our team with our company you know.  We went from cooking in a small commissary kitchen in the outskirts of Lakeland, Florida and now we have a you know 4,500 square foot kitchen that we've built out and we service all over the country.  We've got partnerships with people like Amazon and Apple and things like that so I mean the changes are countless I would just say the most dramatic change has been in me being developed as a better leader and

in watching our team because as you know I don't get to see the clients

results anymore. I'm not a one-on-one trainer anymore so my main focus is on

developing our team and just being able to watch our team develop and grow over

the past five years has been incredible and we have a lot of the same employees

as we've grown.  We've retained a lot of the people that we bring on so that's

been probably the thing I've gotten to witness the most.

 

Rosanna Catalano

There are a lot of competitors in this space how are you all carving out your niche?

 

Jared Graybeal

So we don't look at like-minded businesses as competitors per se because our mission

is really to feed more people healthy food. So if other people are doing it

it's kind of like we're on the same team.  They may not think that but given the

fact that there's seven billion people in the world everybody needs to eat food

and they should be eating relatively healthy.  We've got a lot of people to go

around you know so we don't look at it in a scarcity mindset at all but for a

being a business-person we still have to be smart, right? And we have to have a

competitive advantage about how you proposition.  So what makes us different

from the like-minded businesses out there is that we're fully customizable

and we're the only people in existence that we know of that can claim that.  And

what that means is that you can choose to be vegan, vegetarian, pescatarian, Paleo, Keto.  You can get small, medium, large size meals. You can say that you want bacon but you're not into broccoli and you only want it on Thursdays and you can customize your order around those preferences whereas a lot of meal prep and meal kit companies are sort of one size fits all or they have a limited a meal a week menu and people get burnt out on that.  And what happens when people get burnt out on healthy food they stop eating it and they go back to the fast food things and things like that so we've created an excuse free model for people that want to eat healthy for a long period of time.

 

07:29 Rosanna Catalano

That's great. I know for myself I'm gluten free and dairy free so it really

creates obstacles when I go out to eat and even cooking at home you know I get bored with what I'm cooking.

 

07:41 Jared Graybeal

Yeah and we have we make over 150 items like specific items and about a hundred and

ten of them are gluten and dairy free so like we that's what we do you know I've

let us do it you do the other stuff you love to do a lot you know mean.

 

07:55 Rosanna Catalano

Excellent now I know you have exhibited at Forbes under 30 and you also spoke at

a TEDx event what were those experiences like?

 

08:07 Jared Graybeal

A bit surreal.  So you know TEDx, for example, was a lot of pressure but super surreal for anyone who doesn't know about TEDx.  Very enlightening because I had the opportunity to talk about something that's really important to me and it's how nutrition affects our mental health so the toughest public speaking I've ever done because I had to memorize my script. They did not have a whatever you call it with you know your script to read off of for a long time. 

 

Rosanna Catalano

A teleprompter which I wish I had. 

 

Jared Graybeal

Yes every day. I wish I wish I had that word just now so I didn't look silly. But a teleprompter right. We had no teleprompter. TEDx is independently organized so it was a mess so that was the kind of a lot of fun to be able to be there and to pivot

Entirely.  We changed locations.  I mean it was crazy but I got to tell a story.

That's you know broadcasted across the world.  And Forbes was really cool because

we got to travel with our team and our team got the opportunity to see

firsthand like the impact from the entrepreneur market you know.  Because we know that we're helping a lot of people with their diet right like with eating healthy and living a

convenient lifestyle but to know that we're inspiring other entrepreneurs to

be innovative to question the status quo that a little company from Central North

Florida is getting invited to Forbes under 30 in Detroit and Boston like

shows them I think because they're younger than me mostly that there's a

lot of opportunity for whatever their dreams and goals are.  So that was

probably the best part is to be able to bring our team along and say let's look

at what we're doing you know like people are recognizing this that aren't even

eating our food they're just recognizing us for running a pretty good business.

 

09:48 Rosanna Catalano

So I know that startup costs can prevent a lot of entrepreneurs from starting their

business and pursuing their dreams.  How did you secure your financing to get your food venture off the ground?

 

10:01 Jared Graybeal

Hmmm. So neither of us had restaurant or finance background it's been I'm a believer I'm a Christian so this I think superfoods is just one big God story for

me because if it was a gym or anything else like that I'm sure I would have

said that I know everything and I'd figure it out but superfoods has been

one new learning lesson after the other and so finance we've never had an

investor Frank and I in the very beginning put down on a five hundred

thousand bucks to get fliers and a website made and there was a lot of

groundwork meeting with people I did all the social media I did all the admin

customer service for the first two years we grew really fast so we took a lot of

unhealthy high interest bank loans working capital loans loans from lenders

on Wall Street for the first three years it was like oh we need money tomorrow

because our van broke down so we never had an investor and for the first five

years we never had any healthy debt so there's all very reactive we're growing

really fast let's get some money so we can buy more vans hire more people do

more marketing not what I would recommend at all so I would recommend

you know if I were to go back I would have hired a restaurant consultant and I wouldn't have gotten the kitchen that we got a lot of things we would have done

differently so we did not go the traditional route we did not have that

very cool story early stage one and or you know round one seed investor

anything like that it was very messy it was you know we weren't making money for

a long time so just a lot different than the traditional approach you said you

did the marketing and social media for your business for the first two years

 

11:49 Rosanna Catalano

What advice would you give to business owners that are doing their own marketing?

 

11:54 Jared Graybeal

Hmm. So if your so what I talked about in small business world is that you don't have the luxury of being a specialist.  And what I mean by that is if you can hire it on at a company with 30, 40, 50 employees and they need a social media manager and that's all you're good at like that's okay. But if you want to be a business owner and start from the ground up you've got to be the social media person.  You've got to be the Google

Person.  You've got to be the customer service ad men.  All the things, right?! And so for any business owners struggling with their marketing.  The answer is kind of twofold. If you can afford to hire a professional, do that.  That's the easy answer.  But if you're a part of a small organization where you are that person, you've got to educate yourself on it.  Quit telling yourself that maybe you're too old for this or this isn't your specialty.  I think optimism precedes opportunity. So if we can change the frame around “oh, I'm

not very creative” to “creativity is not black and white.”  It's relative and then once you take that then you start saying well if I can create a product that people like but I feel like I suck at social media then I just need to start talking about the product and don't talk

about myself if you know what I mean.  Like it's really when you start a business it's not about you anyway and so you but you've got to do something that's really my recommendation to any small business owners that are struggling with social

media or any form of marketing doing nothing is way worse than doing some

crappy something.  Something will bring some revenues that are willing to help you

know? Because like I said in the early stages I was pretty gifted and good at social media marketing.  Person-to-person I'm great.  At restaurant or anything like that so I

had to humble myself and ask all the questions. Talk to all the people I could

and that served as well. Right?  It gave me a lot of humility and managing our kitchen staff but I had to gain my own level of competence as we grew and then over time I was able to hire the right people and bring on the right people to run that part of the organization well.

 

14:05 Rosanna Catalano

Since we've been talking about marketing tell us about your marketing agency E3.

 

14:10 Jared Graybeaal

Yeah, so E3 was really born out of a need and out of a demand and some of my

free time. It's a consulting and digital marketing agency. And basically as you know shortly before I started Superfoods, I did a little bit of consulting for a couple gyms and then after I started Superfit over the next, maybe two years.  I would have either friends or strangers through social media reach out and say hey I'd love to buy you coffee and chat about an idea or hey I'm struggling with this thing in my business what would you

do what's your recommendation.  So people I guess thought that maybe I know a

little bit about what I'm doing and that was really cool.  But I only have so much time and so after getting coffee with somebody once or twice and they say well can we meet next week and it kind of became well maybe I should charge for this.  And I love consulting it's just it's a bigger way for me to help people much like personal training.  And so I start, I needed to legitimize my ability to help people as a consultant and so I started

E3.  Built the website and that's how I build people and the digital marketing

thing came from an additional need. I would consult small business owners and

they would say well who do I go for that I'm like I got the people. I can leverage the people on my team and they can work independently and make some more money and we can help other people bring in their business and so that's how it started. It's a very boutique because it's not my top priority. So I limit myself to eight hours a week

with any E3 clients or projects.  So I call it a side hustle but it's that sort of devalue that it's still very important it's just not my full-time job.

 

Rosanna Catalano

That's a great way of looking at.  Something that you are doing when you have multiple spinning plates in which one is the priority. So I know you have a very successful podcast called the Business and Leadership podcast.  Tell our audience about your show.

 

Jared Graybeal

Yeah.  So once again the podcast was birthed out of a need just for the audience of this show. I don't think that I know it all I kind of take it in stride and so when more people ask me for help and ask me more questions then I'm like why I'd love to help people and give them the answers that they're looking for. So the podcast came from people that a can't afford to work with me as a consultant because it's not very realistic especially for a lot of young people and B we would host it. We still do every Wednesday we have a

leadership teaching in my office and we sort of round-robin teach different concepts that are around leadership it could be totally different things like how to take advantage of your three-day vacation as a leader right checking out and all that fun stuff or it could be

like how to implement creativity in organizational leadership the topics could span. And so people would DM me or like message me and say hey how can I get this teaching like can I come to these and I'm like well that's weird. I don't know that I want strangers coming to our Wednesday meetings like having to do some weird introduction with the

staff and say hey this person DM’d me you know. So I thought well what if we just

like what if I just came out with a podcast and put whatever I'm teaching on

a podcast. Like if people don't like it I guess that's okay. I mean I spent a little bit of money to start it. It's been a little bit of time recording it, but for the people that do want to hear it I want them to have it. But I don't want them to come to our meetings so I started the podcast and then it sort of transformed into the structure it is.  That I put out one teaching a month.  That's under 20 minutes practical applicable and then I've walked out with a lot of great interviews that wasn't the original intention but my connections have expanded over the years and so I leverage those to bring on people that know more and know different things than I do and that's been a lot of fun.

 

17:49 Rosanna Catalano

That's great well let's take a commercial break right here and we'll come back and learn more.

 

Jared Graybeal

Sounds great

[Laughter]

 

17:55

[Music]

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[Music]

 

18:19 Rosanna Catalano

Welcome back.  Well I do a lot of research on our guests that come on to the show

and you are no exception.  So I came across your Instagram and it appears to

me that you spend a lot of time at the gym and working out so tell us how you

have managed to balance your professional life and all the responsibilities that you have going on while still maintaining your physical fitness and health?

 

18:47 Jared Graybeal

Yeah it's like a three-part answer for that.  So in his book Seven Habits of Highly Effective People, Stephen Covey talks about putting first things first. So if you've read that book, this is a concept from that. But it's basically in a step one you have to prioritize what's truly important in your life and I think all of us would agree that money is not important. It's the product of money that's important right so I love health and I think everybody should I love to feel at my best so my number one priority is my own health. So that will always be scheduled. Nothing will ever get in the way of me consistently moving my body and eating healthy right. Like I always know if you travel or if you have delays things are gonna get in the way for one or two days but I'm always going to consistently find a way to move my body and to eat healthy. But the practical way that I live a life of entrepreneurship and try to be a good friend and a good mentor and a person who works out for two hours every day is time management. And it seems basic but most people in my experience are very bad at managing their time. The United States is technically time impoverished which is where the large majority would say that

they quote-unquote don't have enough time. So anytime you don't have enough

resources you're in a you're impoverished of it and the reason for that is because we don't manage it well. The one thing that has been consistent since the beginning of

so now that there's a hundred and sixty-eight hours in a calendar week you can

make more money you can get more friends but you can't get more time. So I look at

it very quantitatively and I create a time budget so most people if you're responsible you have a money you know financial budget you know how much you make a month you know how much it's going out so then you know if you can buy some shoes or go on vacation. The same thing applies to our time but we're not measuring it well and so I know that there's 168 hours in my week I'm gonna work 45.  I'm gonna do E3 for 8. I'm gonna sleep for 56. I'm gonna read my Bible for 5.  I'm going to you know so I have it very allocated and in that is I think 14 hours of moving my body. I usually strength training or something, but I like to swim, run, ride my bike, and so it's a number one. It's a priority but number two I put it in my time budget.

 

Rosanna Catalano

So do you also see that being physically fit is a way for you to market your company?

 

Jared Graybeal

Sure.  It was sort of a second handed you know. A lot of people say you know you

must have to stay in shape to run this business and my response is this business

wouldn't be around if I wasn't in shape you know.  I did a talk on mental health

and nutrition right so I'm very passionate about what happens to our body in our brain when we feed it the right nutrients. And people can get the wrong perception of that saying that you need to eat like me.  Nobody needs you most we don't need to eat like a body builder. I eat every three hours, five times a day. That's not realistic for most people and that's not what I preach and teach.  I preach and teach balance. I think people should nourish their body. They should get adequate amount of calories to have healthy energy. They should get good sleep by not eating crap before bed right. So there's a lot of practical stuff that I teach that I live an extreme version of it. But again Superfit foods and who I am they do coincide because everything in my life coincides with my values. And I wouldn't be where I am if I didn't take as good care of my body and my brain so it is in unison for sure.

 

22:20 Rosanna Catalano

So we can see that you're pretty buff guy so we all want to know, were you

always like this or were you scrawny growing up? Tell us.

 

22:27 Jared Graybeal

Super yeah. Super scrawny growing up. So yeah. I was born premature and I was

small. I was the smallest kid in middle school, the smallest kid in high school.  I got in ninth grade I was 95 pounds I think and I was 4’ 9”. I was smaller than almost every girl at high school you know and then  junior year I grew seven inches which was very painful but very encouraging and so now I'm like five eight and a half, five nine with shoes. I'm 185 now but I graduated high school at five seven and 135.  My passion for fitness really kicked off midway through my senior year.  I got in a lot of trouble. I used to be a pretty heavy pothead and I got, I sold weed for a living back then and I got caught. And so that really redirected my passions from something clearly that wasn't going to take me where I needed to go and then I couldn't smoke anymore so my buddy invited me to the gym and I literally haven't stopped going. I loved it. I loved the way that made me feel and so by the time I was 21, I was about 200 pounds so I hit the weights hard and now I stay around 185 because it's a much healthier weight for me. But I, you know, I got into bodybuilding and then I was powerlifting and all that fun stuff.

 

Rosanna Catalano

So what was your childhood like I mean you talked about

high school.

 

23:58 Rosanna Catalano

Did you come from a close-knit family?  Did you travel a lot? 

Where'd you grow up?

 

24:02 Jared Graybeal

I grew up in Lakeland Florida. I would say close-knit family is probably a picture that I

wouldn't say is our family. We were close but it wasn't a tradition - I was raised by my dad.  My mom was sort of out of the picture from maybe age 2 to age 12 so you know a lot of those developmental years just me, my dad, and my older brother Josh.  We were very poor.  My dad is somewhat of a gypsy.  He's great company.  I love the guy to death but he's just not your nine-to-five corporate guy, very non-committal.  So we bounced from place to place, apartment to apartment.  We lived in hotels a lot all throughout Lakeland. went to five different elementary schools - I think three because I got kicked out and two because we moved.  So I had a pretty tough childhood. I was pretty angry and I was very small so I had to compensate for that so I was pretty aggressive and you know we were raised in a low-income neighborhood so I was an outlier. I was usually the only white kid in the whole neighborhood, you know so, so kind of a tough, you know, tough upbringing.   Middle school, high school became a little more traditional as I gained like a more balanced level of friends from the other side of the tracks, friends that are still on my side of the track.  People are playing sports and you know, you kind of find your culture in your group so things sort of normalized but I've always been very social so I've always been part of many groups, many different people groups especially coming from, you know, the ghetto really and so and I'm really big into, I like to learn right so I was in all the like high level academics and middle school, high school.  So that's kind of a narrative of my upbringing if that answers your question. 

 

Rosanna Catalano

Yeah, so I think you had earlier said that you got involved in fitness around 18, 19. What are some of the credentials and education that you got towards fitness?

 

Jared Graybeal

So yeah, I'm a NASM National Academy of trainer I'm a NASM certified corrective

exercise specialist.  I'm an alum certified behavioral change specialist.

I'm a certified nutrition specialist and NASM is one of the

highest accredited personal training certifications that you can get in the

industry just short of maybe getting an exercise physiology degree and I'm

currently, I have an associates in business and I'm pursuing an undergrad

in marketing in psychology right now. I've been taking one class with UNF

for the past five years, so I'm a, I don't know, 11 year junior in college right now

and I'm sure I have some other random certifications along the way from all my

experience and sales and stuff like that. 

 

Rosanna Catalano

That's incredible.  I know a lot of people struggle with keeping fit.  What advice do you have for them? I know you talked about time and priority, is there any other advice that you have for them?

 

Jared Graybeal

Yeah, set low expectations.  What I mean by that is you know what you're capable of and imagine you know most people when they get on a fitness kick they say I'm gonna

throw all the bad food out.  I'm gonna eat healthy three times a day every day from here on out and I'm going to the gym five days a week for an hour and that's just unrealistic like that's hard for me sometimes in my life so what if people said I'm going to cut back on fast food I'm going to eat more whole foods and I'm going to go to the gym for

15 minutes a day 3 days a week.  If people said that, started that, and did that

you'd see a radical change over time.  So we set these high expectations and then

when we don't meet them, we fall all the way to the bottom instead of finding a

happy medium right, so if you just set the bar low which sounds really

counterintuitive to most inspirational speakers and fitness coaches and stuff

but if you say I'm gonna workout for 15 minutes a day anybody can do that for 15

minutes.  What does that mean?  If you go power walk, maybe do some calisthenics, or

maybe go to the gym like whatever it is, if you get moving and if you cut back on

your unhealthy eating you're gonna save money, you're gonna have more time, you're

going to sleep better, you're gonna feel better, and you're going to look better

and so over time maybe now you've got 20 minutes, 25 minutes, 30 minutes, for the

gym and maybe now you cut out fast through it all together because you took

those incremental steps and you made a habit out of it.  That's really the key.

The short-term answer is make it a habit but that is again, is a very big goal to

start small, low expectations over time. 

 

Rosanna Catalno

So I work with a lot of clients that are paralyzed in making the next step in their career or their business and you seem to keep moving forward in both so what do you do to keep yourself motivated and inspired?

 

Jared Graybeal

Yeah sort of again like a three-part answer.  The first thing is I recognize the importance of growth in my life.  I say that because of the consultant, a leader, a mentor, I'm blown away sometimes when people don't realize that we are I think morally obligated to grow in this life.  A  lot of people just coast and so when I talk about that though I thought I had no idea that I should be aiming for a better job this time next year and I'm like yeah we have to grow you know.  So the first thing is acknowledging the importance of growth.  The second thing is setting goals.  A lot of people won't set goals out of fear of failure.  Again, it's that expectation thing and you just have to the reason why I accomplished anything that I do and will accomplish anything that I will.  It's because it's most likely already set as a goal or it's something that will be done as a catalyst of a goal that I've set.  So first thing, acknowledge the importance of growth.  The second thing is set goals and the third thing is have people that hold you accountable.  I'm an extrovert so making friends is much easier for me than most people.  If you're an introvert, find a couple other introverts with like-minded ambitions and values and tell them, hey let's hit dinner.  I've got a group of guys that I get with once every quarter.  We travel together for 3-4 days.  We do goal setting.  We review them, we do progress reports and we talk every week and say hey how's that thing, how are you doing with saving your money, how is your fitness goals, and so number one acknowledge the importance of growth.  Number two set goals. Number three get accountability.

 

 

.Rosanna Catalano

That's a great, those are great.   So I noticed in your social media channels your mention of faith and you've mentioned it here in the podcast today. What role does faith play in your life?

 

 

30:49 Jared Graybeal

Faith is the foundation of anything good in my life.  I live like I said my upbringing was a struggle and there are millions of people with a tougher upbringing so I just sort of put that chip on my own shoulder because of my expectations.  Again going back to that right?  I expect the different things from my life early on and I struggled a lot and I still do as a Christian, but my struggle has a purpose now and so when I was mature enough to accept that what I believe which is that Christ died on the cross for us and that he was resurrected three days later, when I was mature enough to accept that there was somebody else in control of my life, it was a lot easier to lay it down and to live a life trying to fulfill somebody else's purpose for my life.  Now, do I know exactly why God created me? No I don't. I've never spoken with him audibly but I know what sets my soul on fire.  I know what I really really like and it's four things I love: it's Fitness, leadership, its growth., So how can I pursue those things in light of what the Bible says and so since I've been doing that my life has looked radically different.  First of all, you get in a lot less trouble when you pursue Christ. Like even if you didn't even really believe, if you just kind of did what the Bible says at least in the New Testament you're gonna get in a lot less trouble.  People are probably going to like you more if you love God and love people right so the principles in the Bible inevitably lead to some form of success when the Bible does also say that we'll face persecution for our beliefs but that's a whole different conversation.  So my faith has been a foundation for my success because I gave my life to Christ in January of ‘15.  I felt comfortable enough to take the leap of faith to leave my corporate job, try to open a gym, and that failed and then I fell into the opportunity to start Superfit.  I said I'm gonna build this company on Christian principles.  It's not a Christian company but it's a company full of Christians and so without my foundation in Christ I would still be living day to day for myself which no matter what you believe, is a selfish way to live, is not a successful way to live, and so for me it's everything.

 

Rosanna Catalano

How can our audience get a hold of you and find Superfit foods?

 

Jared Graybeal

SuperFitfoods.com or you can check us out on Instagram at Superfit_foods.  You can find me at jaredgraybeal.com or Instagram @JaredAxlGraybeal.

 

33:31 Rosanna Catalano

So we like to end our podcast with a little bit of fun by asking everyone the same 7

questions. So what would people be surprised to know about you?

 

33:44 Jared Graybeal

People would probably be surprised to know that most Friday and Saturday nights I am drinking wine and reading a book.

 

Rosanna Catalano

When you have guests in town, where is your favorite place to take them?  

Jared Graybeal

Well, I live 50 feet from the beach so the beach, but more practice a place called Southern Grounds which is a coffee shop half a mile from me and they sell wine and all day and they sell coffee all day.  So during the day I'm drinking coffee there and at night I'm drinking wine there with my book so and they let my dog come inside. So anytime people come to town we're going to get something there.

 

34:28 Rosanna Catalano

What's your dog's name?

 

34:28 Jared Graybeal

Callie. Princess Callie

 

34:32 Rosanna Catalano

What is the name of a book you recently read that you could not put down or a show that you've enjoyed bing watching?

 

34:42 Jared Graybeal

Ah I read a lot of great books.  Thankfully I'm reading one now that I can't put down called 10% Happier, but one that I loved and it says this is not for everybody but it's called You Must be Joking Mr. Feinman and it's a self written biography of Dr. Richard Feinman who is a Nobel Prize winner, a globally renowned physicist, and he just lived a really interesting life and I think it sort of can encourage you if you're a weirdo who spends his time drinking wine or reading books that like you're gonna still have a lot of fun .

 

35:21 Rosanna Catalano

Among your close family and friends what are you best known for?

 

35:26 Jared Graybeal

Time management.

 

35:30 Rosanna Catalano

If you have a nickname, who gave it to you?

 

35:32 Jared Graybeal

Hmm. I had a lot of nicknames growing up, some that I don't like that much but one of the ones that I did like I was a skateboarder when I was really young during that, you know, edgy, smoking, weed season in my life and I was really good so I got to travel with a lot of people and once people found out my middle name is Axel from Axl Rose,

you know, Guns and Roses.  They call me Baby Axel and that caught on and the girls liked that one so I liked that one when I was younger.

 

36:03 Rosanna Catalano

If you knew you could not fail, what would you attempt?  

 

36:09 Jared Graybeal

To solve world hunger.

 

Rosanna Catalano

What are the top three things you love about living in Florida?

 

Jared Graybeal

It's one, I guess that was the weather.  Another I guess is probably better way Fitness fitness is a big thing in Florida probably because of our weather and the food.

 

Rosanna Catalano

It's been an absolute pleasure Jared speaking with you today. Thank you for appearing on our show.

 

Jared Graybeal

Thanks for having me.

 

Rosanna Catalano

Be sure to subscribe to our podcast channel on YouTube and all of your favorite podcast listening platforms.  Follow us on Facebook Instagram or Twitter.  Visit our website to see some extras on Jared and get his contact information.  Our live stream director for this episode and the audio editor for this podcast episode is Joy Tootle with

Rocketship Consultants.  If you are interested in starting a live stream or podcast contact joy at joy@rocketshipconsultants.com.

 

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